Historical Truck Window Decals For G.M.C. & Chevy Trucks

By Laurence U. Storey


The history of GMC trucks date back from the time when General Motors acquired the independent auto makers in the early 1900's. Rapid Motor Vehicle Company was purchased by GM in 1909 which is company is known for its production of commercial trucks that are powered by an engine with just one cylinder. Upon the purchase of Rapid Motor Vehicle Company, GMC truck trade name was created. In that same period of time, another independent automaker was obtained by GMC, the Reliance Motor Company. The two new acquisitions were tied in 1911 and led to the construction of the earliest GMC trucks. The Motor Show in New York in 1912 gave the public the first glance to the GMC trucks.

To avoid the mix-up between GMC truck and the parent company General Motor Corporation or GMC, the company name was altered to simply General Motor. That resulted to GMC being an exclusive name to refer to the trucks offered by the company. New line-up of large vehicles was produced by GMC when they acquired the bus maker of Chicago, Yellow Coach. From taking the major shares of stock in 1925, GM eventually occupied the company in 1943 transforming it into one more division of GM, the Coach Division. The US government chose GM as their provider of military vehicles during the World War II era. GM was able to produced more than 600,000 autos in this time for the government. This has helped the company to maintain a relatively stable economic status. Today, trucks, Lorries, tanks, and SUV's are still produced by GMC and these are being marketed in Middle East as well North America.

The production of GMC trucks, huge vehicles and buses lasted until the eighties. In 1962, a Canadian plant in London, Ontario was even put up to aid in the production of these vehicles. The coach fabrication in this Canadian plant extended from 1962 till 1987 only because during the mid 80's GM was forced to sell their RTS to the Transportation Manufacturing Corporation Company and their traditional-styled bus to Canadian Coach Companies because of the stiff competition in the market. Today, GMC has concentrated in producing pick-up, SUV's and other large vehicles. Although there was a point in time when they also ventured in creating other large vehicles like ambulance, buses, fire trucks, mobiles homes and coaches.

GMC and Chevrolet are the divisions of General Motors that are creating autos with more or less the same in exterior. The minor differences between the models of these two brand names are the grill style and the nameplates. The headlight of GMC autos make use of quad lights starting from their autos in 1962 through 1972 models while Chevrolet used dual lights only. In terms of marketing though, GMC has some advantage because it is offered by Pontiac and Cadillac dealer as well. Chevrolet on the other hand is solely sold by Chevrolet dealers. The similar appearance of Chevrolet and GMC autos continued up until 2007 only because during this year GMC started to offer Sierra and Silverado which are models that are totally different from Chevy models.

The sale of Chevrolet was higher in USA while GMC has the upper hand in Canada. Although there are differences in the market demand for the two GM divisions, these are two strong makers of autos in the market. The extended history of these two in the auto market can be a good indication of this. Around the globe GM is identified because of the sturdy and dependable vehicles it offers in the market. V:21




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